You may think writing your ebook is hard, but that’s the easy part. The truly tough part is marketing it. Publishing an ebook in the modern-day market is easy, largely thanks to user-friendly software and online stores like Amazon. Therefore, there are millions of established ebook authors out there that a newbie author will have to contend with. When facing such stiff competition, it’s easy to make a mistake that could cost you in book sales.
Most ebook authors think that publishing the book on a popular store like Kindle is enough to generate sales. It’s not. Just like with traditional publications, ebooks have to be marketed vigorously. Usually, publishers handle the marketing aspects for an author. So, if you self-publish, you could be at a serious disadvantage, unless you do your research. Surprisingly,ebook marketing is simple as long as the author is willing to learn and commit to promotional activities. Keeping that in mind, here are some of the best ways to market an ebook:
Give Some Away for Free
Giving away free copies is probably the last thing a budding author wants to do. However, if you don’t already have a stellar reputation as an author, or if your sales are struggling, this is the best way to boost your sales and reputation.
You can easily organize a free book giveaway on Facebook or ebook forums. Most readers will accept your offer even if they are not particularly into your genre. At least, they will share your information on their social media feeds, which is basically free advertising. Once you have given away the free samples, encourage readers to provide reviews and ratings. You can specifically arrange free book giveaways in return for honest reviews.
Post on eBook Networks and Blogs
Online reading platforms like GoodReads, Kindle Nation and Indie Reader are great places to build up your reputation as an author. Create yourself a professional profile on these networks and publish content. Partner up with other authors on these sites to promote each other’s books. Also, virtual book clubs on these sites are great places to ask readers for reviews. Seek ebook forums and offer free samples for the administrators in return for mentions and reviews. Online networks such as these are the best places to create buzz for your books.
Create Video Ads
Traditionally, books were not promoted with video trailers like movies. However, as YouTube rose in popularity, savvy book marketers have used the platform to make short promotional videos even for books. A few are big budget fares with actors enacting scenes from the books, while the majority sticks to making a video presentation with pictures and reviews. Search on YouTube for such book videos, and consider making one for your book, too. Videos are great marketing tools that you can share on social media or on forums.
Design a Website
In addition to promoting your ebook, you must promote yourself as an author. If a reader likes your ebook, or is interested in buying it, he or she will most likely search for your name. If a credible author profile doesn’t show up in the results, it could discourage a purchase. Therefore, you must build up your brand as an author with your own website. You can easily create one for free with WordPress.
The above are the most tried and tested ways to promote an ebook. Rather than buying paid ads for your ebook, consider relying on word-of-mouth tactics, such as getting a network of readers talking about your book as mentioned above.